QUALIFICATIONS:
- Bachelors degree in agriculture or marketing or related field
- MBA, greater than 5-years' experience in cattle marketing groups is desirable
- Minimum of 5 years animal health sales, previous product management experience helpful
- Strong knowledge of the cattle industry and markets
- Strong communication skills (oral, written, presentation)
- Strong interpersonal and organizational skills
DUTIES & RESPONSIBILITIES:
- Develop, update and implement marketing plans for the assigned products---Position Benefits and Features; Advertising and Promotion campaigns; Brand Management
- Project Management---Manage assigned projects for best outcome to the desired benefits; Interact with the cattle team in an effort to determine best positioning of projects
- Forecasting of all assigned products---Develop and maintain a forecasting system for the assigned product portfolio
- Sales training and education---Coordinate product training and education of the sales force to reinforce key benefits and features of our products in support of our strategic positioning
- Customer Value Management---Initiate and implement strategies and tactics through C-Global for assigned products; Measure and monitor results
- Develop programs and activities to support marketing initiatives, including participating with the cattle sales team at field events
- Work directly with professional service to design marketing sales support tools
- Interact with other departments within Boehringer Ingelheim to ensure proper communication of cattle team's message and adhere to SOP's
- Utilize market research for planning and executing strategies
- Drive and work with sales team in improving/growing customer databases
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