Wowzers! What a great opportunity with an organization that does so much good! Heifer International is looking for a Branding and Communications Manager in Little Rock, AK. You'd better start applying - open til June 15th, or until 200 applications are received.
Position will close on closing date above or upon receipt of 200 applications; whichever occurs first.
Function:
Within Heifer’s mission and board policy, the Director of Branding and Communication will provide overall direction and leadership to increase brand awareness and funding by building and managing the Heifer brand through multi-faceted public relations (PR), communications and marketing programs. Develop strategic partnerships with internal customers and donor support to ensure an integrated cohesive messaging and protection of the integrity of the brand.
Responsibilities:
1. Lead in the development of an overall communication, PR and branding strategy for the organization.
2. Collaborate across departments and teams to ensure a cohesive approach that achieves goals and fits the Heifer brand. Work closely with departments and teams who have primary responsibility to reach targeted audiences, such as donors, prospective donors, employees, program beneficiaries and other influencers.
3. Lead outreach to online and offline media and actively build relationships with local, national and international media outlets, including print, broadcast and digital, to communicate the Heifer story and positions.
4. Lead development and maintenance of consistent messaging for the organization and assure integration through all public touch points.
5. Develop and maintain comprehensive system to monitor and quickly respond to media coverage both online and offline.
6. Represent the organization to local and national media as one of the in-house spokespeople on a regular basis.
7. Create and protect brand equity through strategy and campaign choices that achieve awareness and branding goals, including oversight of the creative services and magazine components.
8. Develop and execute plans to optimize media coverage of the organization and its mission in national, regional and local media markets.
9. Work closely with Heifer Headquarters staff and international field staff to create and maintain best practices system for gathering and dissemination of information from the field for PR purposes.
10. Lead in developing integrated marketing and PR strategies and platforms across teams.
11. Develop and execute annual and long-term strategic brand marketing plans that drive awareness and preference.
12. Collaborate with internal teams and manage external agency partners to develop and execute national media strategy.
13. Track and analyze reports on media impact and on Heifer’s awareness campaigns.
14. Quantify and track brand health and performance and work with cross-functional teams to increase metrics to achieve established fundraising and awareness goals.
15. Advise senior management on all PR and issue management matters.
16. Oversight of annual PR, creative services and magazine budgets.
17. May perform other job-related responsibilities as assigned.
Minimum Requirements:
Bachelor’s degree plus 10 years’ job-related experience.
Preferred Requirements:
a) Master’s degree in a related field highly desirable.
b) Editing and media/public relations experience.
c) Additional coursework or workshops in writing, public relations or international studies.
d) Extensive experience in management and staff supervision and working with consultants.
For full job description visit the Heifer International Job Site.
Showing posts with label branding. Show all posts
Showing posts with label branding. Show all posts
Jun 2, 2009
Dec 30, 2008
Internships
Illinois Pork Producers Seek Youth Ambassador
Deadline to apply is December 31st
The Illinois Pork Producers Association is seeking youth ages 18-23 to serve as the 2009 Illinois Pork Ambassador/Intern. The purpose of the Illinois Pork Ambassador/Intern Program is to provide an opportunity for a young person to serve for one year as the official youth representative of the Illinois Pork Producers Association and to work as a part of the IPPA staff during the summer.
The duties of the Pork Ambassador will include:
County Ambassador Program
Producer Education & Checkoff Certification programs
Birthing Center at IL State Fair
Promotion/Consumer Information
Presenting at numerous Summer Ag Institutes
Applicants must be between 18 and 23 years old and exhibit strong communication and leadership skills. They must also be a member of the Illinois Pork Producers Association and have a genuine interest in the pork industry. The Illinois Pork Ambassador will be asked to work at least 35-40 hours per week during the summer and will be compensated with a $500/month living stipend and a combined scholarship of $4,500 from IPPA and the National Pork Board after successfully completing the internship.
The deadline for applying is December 31, 2008. Applicants must submit a completed application form, a current resume, and a one-two page typed essay on “What I will accomplish as the Illinois Pork Ambassador/Intern?”. Applications and further information are available at www.ilpork.com.
Dec 9, 2008
Brand Manager - Cattle - Missouri
QUALIFICATIONS:
- Bachelors degree in agriculture or marketing or related field
- MBA, greater than 5-years' experience in cattle marketing groups is desirable
- Minimum of 5 years animal health sales, previous product management experience helpful
- Strong knowledge of the cattle industry and markets
- Strong communication skills (oral, written, presentation)
- Strong interpersonal and organizational skills
DUTIES & RESPONSIBILITIES:
- Develop, update and implement marketing plans for the assigned products---Position Benefits and Features; Advertising and Promotion campaigns; Brand Management
- Project Management---Manage assigned projects for best outcome to the desired benefits; Interact with the cattle team in an effort to determine best positioning of projects
- Forecasting of all assigned products---Develop and maintain a forecasting system for the assigned product portfolio
- Sales training and education---Coordinate product training and education of the sales force to reinforce key benefits and features of our products in support of our strategic positioning
- Customer Value Management---Initiate and implement strategies and tactics through C-Global for assigned products; Measure and monitor results
- Develop programs and activities to support marketing initiatives, including participating with the cattle sales team at field events
- Work directly with professional service to design marketing sales support tools
- Interact with other departments within Boehringer Ingelheim to ensure proper communication of cattle team's message and adhere to SOP's
- Utilize market research for planning and executing strategies
- Drive and work with sales team in improving/growing customer databases
Nov 10, 2008
Brand Ambassador - Mobile Marketing Unit
We are currently hiring TOURING STAFF (1 Manager, 1 Asst. Manager and 2 Brand Ambassadors) for the Monsanto Mobile
Starts January 2009
Technology Unit, a large traveling exhibit sponsored by Monsanto, a leading agricultural company.
QUALIFICATIONS:
• Working knowledge of and interest in agriculture and farming
• Valid driver's license & spotless driving record (MVR); preference given to those with Class A CDL with
air-brakes endorsement
• Understanding of DOT guidelines, reporting and log booking
• Enjoy a wide variety of work situations and challenges
• Demonstrate ability to be flexible in work situations—locations, schedules and duties may change while on tour
• Demonstrate strong interpersonal and leadership skills
• Have superior verbal and written communication skills
• Have strong problem-solving and motivational skills
• Must have the ability to gather and analyze information and report key insights with recommendations for solutions
• Must deliver on tight deadlines
• Must own a cell phone
• College degree preferred; preference given to degrees in all areas of Agriculture or Journalism/PR
RESPONSIBILITIES: These positions require 100% travel. Responsibilities include (but may vary position to position):
•Drive a 53' tractor trailer OR a tow vehicle and gooseneck trailer OR an SUV to and from all events
• Manage all aspects of venue logistics including setup and strike of display
• Ensure all event elements are assembled and functioning correctly and completely
• Ensure all event elements are present at each event
• Ensure all event elements are clean each event day
• Ensure proper operation and maintenance of all vehicles & theatre elements including scheduled and
unscheduled maintenance
• Ensure reporting on promotion's progress is completed within 24 hours of each event
• Represent both Momentum and the client in an appropriate manner to general public, sponsors, clients, media,
venue management and local vendors
• Consumer interaction and education
• Continuing training and education in Monsanto products and science
• Facilitate media visits and relay information back to client and agency
• Assist in management of vendors that support the execution of the tour
• Handle the daily operation of unit's significant technologic elements
• Tracking of tour budgets and inventories
• Ensure reporting on promotion's progress; includes both positive and constructive feedback to improve results
• Accurately complete all paperwork and photo reports in a timely manner for weekly submission
• Management of hotel booking
• Moderate to heavy lifting
• Ensure all client goals and objectives are executed
email Veronica at veronica.reisch@momentumww.com
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