Social Media Marketing Manager

Here is a really great listing currently available at Heifer International. Should grab the attention of any aspiring social media marketing gurus out there! Looks like the position is located in Little Rock, AK. If you have connections to Heifer that would help an AJN reader get this job, please leave a comment.

Function: Position is responsible for executing Heifer’s Internet social marketing strategy through actively managing and building online relationships that directly impact contributions. Maximize communications to build communities of donors and advocates to support Heifer’s mission. A primary focus will be to grow and expand the various donation vehicles, especially Team Heifer, using social networks such as Twitter, Facebook, MySpace, other viable social networking sites, and emerging technologies. Responsible for generating increased online donations in Fiscal Year 2010 with fundraising targets increasing in subsequent fiscal years. Supports other Internet marketing initiatives as required.

Responsibilities: Responsible for the tactical execution of Heifer’s social marketing strategy. Perform social media monitoring and engagement for generating online donations and creating awareness of Heifer and its mission. Responsible for daily posting of thoughtful, well-written comments on relevant blogs. Manage and build effective relationships with bloggers and site owners. Develop relationships with key social influencers and work closely with Public Relations to ensure messaging is on point. Promote Heifer using social media (i.e. monitor Twitter searches and make recommendations). Work cross-functionally to help develop and execute internal and external blog strategies. Review and manage blog posts to ensure proper anchor text distribution. Work with sites to expand, as well as code and ensure accurate links. Maintain logs of successful and unsuccessful link building activities. Utilizes tools to analyze links and monitor competitors. Keep up-to-date on latest social marketing and networking trends, tactics, methods and best practices. Provide continuous evaluation of social media vendors on the direction and execution of social media plan as it pertains to generating links and awareness. Understand, support and exemplify Heifer’s values, mission, vision and brand cornerstones through actions and behaviors. May perform other job-related responsibilities as assigned.

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