Branding and Communications Manager

Wowzers! What a great opportunity with an organization that does so much good! Heifer International is looking for a Branding and Communications Manager in Little Rock, AK. You'd better start applying - open til June 15th, or until 200 applications are received.

Position will close on closing date above or upon receipt of 200 applications; whichever occurs first.

Function: Within Heifer’s mission and board policy, the Director of Branding and Communication will provide overall direction and leadership to increase brand awareness and funding by building and managing the Heifer brand through multi-faceted public relations (PR), communications and marketing programs. Develop strategic partnerships with internal customers and donor support to ensure an integrated cohesive messaging and protection of the integrity of the brand.

Responsibilities: 1. Lead in the development of an overall communication, PR and branding strategy for the organization. 2. Collaborate across departments and teams to ensure a cohesive approach that achieves goals and fits the Heifer brand. Work closely with departments and teams who have primary responsibility to reach targeted audiences, such as donors, prospective donors, employees, program beneficiaries and other influencers. 3. Lead outreach to online and offline media and actively build relationships with local, national and international media outlets, including print, broadcast and digital, to communicate the Heifer story and positions. 4. Lead development and maintenance of consistent messaging for the organization and assure integration through all public touch points. 5. Develop and maintain comprehensive system to monitor and quickly respond to media coverage both online and offline. 6. Represent the organization to local and national media as one of the in-house spokespeople on a regular basis. 7. Create and protect brand equity through strategy and campaign choices that achieve awareness and branding goals, including oversight of the creative services and magazine components. 8. Develop and execute plans to optimize media coverage of the organization and its mission in national, regional and local media markets. 9. Work closely with Heifer Headquarters staff and international field staff to create and maintain best practices system for gathering and dissemination of information from the field for PR purposes. 10. Lead in developing integrated marketing and PR strategies and platforms across teams. 11. Develop and execute annual and long-term strategic brand marketing plans that drive awareness and preference. 12. Collaborate with internal teams and manage external agency partners to develop and execute national media strategy. 13. Track and analyze reports on media impact and on Heifer’s awareness campaigns. 14. Quantify and track brand health and performance and work with cross-functional teams to increase metrics to achieve established fundraising and awareness goals. 15. Advise senior management on all PR and issue management matters. 16. Oversight of annual PR, creative services and magazine budgets. 17. May perform other job-related responsibilities as assigned.

Minimum Requirements: Bachelor’s degree plus 10 years’ job-related experience.

Preferred Requirements: a) Master’s degree in a related field highly desirable. b) Editing and media/public relations experience. c) Additional coursework or workshops in writing, public relations or international studies. d) Extensive experience in management and staff supervision and working with consultants. For full job description visit the Heifer International Job Site.