Internet Marketing Manager

Yet another cool opportunity with Heifer International. Can you believe it? These guys really understand the need for online presence. It sounds like this position is responsible for helping raise funds for Heifer with online marketing strategies. Cool stuff. If you know somone at Heifer that could help an AJN reader to secure this position, please leave a comment below.

Function: Manages the creation, execution, monitoring and reporting of Heifer’s Internet marketing to drive traffic to all externally facing fundraising websites. Works closely with other team members to ensure efficiency and high degree of donor user satisfaction of online income producing assets and provides user feedback to keep them at optimal usability. This position is directly responsible for specific online fundraising revenue in Fiscal Year 2010 with increasing fundraising targets in subsequent years. Manages the day-to-day work of the Internet Marketing team’s Search Engine Optimization & Marketing (SEO/SEM) manager, campaigns, and initiatives.

Responsibilities: Manage growth and diversify revenue through Heifer’s primary donation vehicles; online catalog, express giving, Friends of Heifer and other methods as assigned, largely utilizing existing digital assets and content. Manage advertising and display media and creative to drive online traffic to individual and team fundraising websites. Manage creative, content and approval process for email campaigns and e-newsletters. Manage the development of new creatives for websites and e-communications. Manage external relationships with advertising agencies and consultants, freelance designers and writers, independent contractors and internal creative services. Manage relationships with other technology vendors as assigned. Manage and maintain integration of Heifer secondary websites such as education websites with Heifer.org and the overall Heifer Web presence. Manage the growth and development of email lists and communications to donors and prospects to increase revenue and retention. Manage the Internet Marketing Team position: SEO/SEM manager. Work closely with the other team members to develop and implement income-producing technology that improves the donor experience. Understand, support and exemplify Heifer’s values, mission, vision and brand cornerstones through actions and behaviors. May perform other job-related responsibilities as assigned.

Read the rest of the job description